Growth partner for iOS apps
Fini finds the iOS users worth paying for, measures them properly in a privacy-first world, and brings them back after day one. You see it all in one dashboard, from the first ad to day 30.
Installs
48,210▲ paid + organicCost / retained user
$3.84▼ the number we optimiseDay-7 retention
31%▲ after onboarding testPayback
74 days▼ subscription cohortIllustrative example, not client data
The problem
Since App Tracking Transparency, most iOS growth teams spend more and see less. Fini is built around the three places money leaks.
Campaigns optimise for cheap installs, so the budget flows to people who open the app once and never return.
SKAdNetwork postbacks arrive late, aggregated and coarse. Without a sound conversion-value plan, you can't tell which campaign actually works.
Most of the users you pay for drift away in the first week. Every point of early retention makes every ad cheaper.
What we do
Acquisition, measurement and retention run as one loop, so every decision is made on users who stay, not on installs.
We plan, launch and run your iOS campaigns in your own ad accounts, and steer budget toward people who become active, paying users.
We design your SKAdNetwork and AdAttributionKit setup so the signals you get back answer the questions that matter.
We fix the first-week journey and build lifecycle programmes that turn trial users into habits.
We model cohort value and payback so you know how much you can afford to spend, channel by channel.
The Fini dashboard
One view that joins spend, installs, measurement postbacks and in-app behaviour, so marketing and product look at the same truth.
The headline metric. Cost per install hides waste; cost per user still active on day 7 doesn't.
Day 1, 7 and 30 retention for every campaign, creative and country.
SKAdNetwork and AdAttributionKit signals translated into plain-language results.
A creative wearing out, a channel going cold, or retention dropping after a release.
| Cohort | D1 | D7 | D14 | D30 |
|---|
Illustrative example, not client data
How we work
Two weeks to review your accounts, measurement setup, funnel and first-week retention. You get a written plan, whatever you decide next.
Targets agreed on cost per retained user and payback, with budgets by channel and a test calendar.
Campaigns, creatives and retention journeys go live. We test every week and move money to what works.
A weekly read-out in the dashboard and a monthly review: what we learned, what we changed, what's next.
How we operate
Ad accounts, creatives, data and dashboards stay yours. If we part ways, you keep it all.
We work within Apple's rules on App Tracking Transparency and user consent. No fingerprinting, no shortcuts.
Every dollar of media is visible in your own accounts. Our fee is agreed upfront and never hidden in the spend.
Who we help
Questions
iOS is our focus, because measurement and retention there need the most care after App Tracking Transparency. If your app is also on Android, we can plan both together.
With a well-designed SKAdNetwork and AdAttributionKit setup, your measurement partner's data, and controlled incrementality tests. We report what can be measured reliably and say clearly what can't.
You do. We work inside your accounts with the access you give us, and everything stays with you.
Read access to your ad accounts and measurement partner, your App Store Connect analytics, and a product contact for retention work. The audit starts from there.
We agree a simple fee before we start, sized to your stage and budget. Media spend is always paid directly by you, in your own accounts.
Let's talk
Tell us about your app, your monthly spend and what's holding growth back. We'll reply within one business day.
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